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Tourism: Focus on the British market

Par Badra BERRISSOULE | Le 09/02/2022 | Partager
Resumption of flights from London and Manchester
British Airways returns from the world's 2nd busiest airport, Heathrow

Marrakech is still of interest to the British market, which ranks with France and Spain among the priority markets that the ONMT and professionals want to recover quickly. As evidence, the scheduling of flights from cities in the United Kingdom started yesterday, February 8 and will intensify from February 10 with 11 flights, just for the next 5 days with a capacity of 2,073 air seats.

These services are operated by Ryanair and Thomsonfly from Manchester and by British Airways from London. The return of the British airline is one of the biggest news of this recovery.

And to top it all off, British Airways has scheduled its services from Heathrow (London), the second busiest airport in the world for international passenger traffic (80 million passengers). It should also be noted that British Airways is the only company that serves Marrakech in business class.

Theoretically, its customers are those of the great palaces and luxury riads. For this first week, the company is making its return through 3 flights (Thursday, Saturday and Sunday). "It's a good start," says Ali Kasmi, director of the agency Travel Link, specializing in the Anglo-Saxon market. "We are still far from the pre-Covid frequencies that reached several daily services," he says.

For the professional, the requests emanating from this market are important and will evolve to the rise as soon as the customers will be more reassured with regard to the sanitary protocols. It must be said that the British market carries a major stake for Marrakech. In 2019, it was the leading market in terms of overnight stays, according to the Observatoire du tourisme (Cf. L'Economiste n°5629 of September 5, 2019).

Its tourists are also major consumers of luxury goods. It is not for nothing that the teams of the ONMT have recently met with members of ABTA (Association of British Travel Agents and Tour Operators) in London.

A meeting that allowed to lay the groundwork for an imminent resumption of distribution activity in the British market and reassure tour operators on all measures undertaken by the sector. British tour operators and distributors will hold their next general meeting in Marrakech in October 2022, confirms the ONMT. Originally scheduled for 2020, the event was postponed due to the pandemic.


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